DB Graphic design

The Right Web Design Look and Feel ? Does it Matter?

This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface? Many companies are constantly tweaking their web site with a view to capturing the attention of potential customers. Although not all web sites are commercial in nature, the majority of web site owners are targeting potential customers with the ultimate aim of securing online leads and sales. Having a pretty web design is nice but it is no guarantee to converting visits into leads and sales.On what basis then should web designers set the look and feel of a web site and how are they monitoring the results of the web design look and feel on visitor’s behaviour?

Whilst the web offers massive sales opportunities, it takes specialist knowledge and constant research and web design intervention to actually secure orders online. Getting traffic to your web site is important. Search engine optimisation to improve your web site’s organic ranking on search engines and pay per click will get you traffic. But traffic alone will not fetch you sales. You could literally have hundreds of visits to your web site and end up with no leads at the end of the day. If you are paying for your clicks, it could be a big waste of money.

The average web surfer i.e. your potential web design customers… Read the rest

At clickconsult.com we hear people talk about great website design quality content, relevant keywords and strong link building strategies. What is not spoken about so much is number of pages that a company actually has within their website. Of course, we talk about page ranking being really important, yet what a lot of people do not realise is that the number of pages you have can actually increase your page ranking, and of course has an impact on your website’s design.

The process which the likes of Google go through to get a final page ranking is obviously based on a lot more than just number of pages, yet indirectly it can improve your ranking within SERP’s. We will take Google as an example as this is of course the most familiar search engine and the one which we probably understand the most.

When you link two pages within a website this is in theory casting a kind of vote for each web page, and Google likes votes. If a web page gets recommended by other web pages then this will go towards increasing the page ranking. So when you look at the SEO basics of it in this way, it is clear to see how important web pages are. Some professional Google fanatics have in the past looked towards achieving a website with a hundred pages, as this is a massive statement figure which shows you have secured a strong place in the online world. The amount of votes cast within a website with… Read the rest

At www.seoconsult.co.uk we know it can be extremely frustrating when you have spent time and money on search engine optimization services only to discover that your website or pages are still not ranking high or being displayed as you would like within Google. This is bearing in mind that any underhand or black hat techniques have been eliminated and you really have done everything you thought you should. Before you despair and give up on SEO services altogether, consider the habits of the search engines and think what valid reasons they could have for not ranking you as high as they should.

A great way to test if there is something wrong with the way the search engines perceive you is simply to enter your website address in the search box. If you do not rank in the top five then there is highly likely to be something you need to address. If we take Google as an example, then there is actually quite a lot of information you can use from them to gain some insight. When a site shows up within Google’s results pages, prior to clicking on the actual web link you can click on a sub heading entitled ‘cached’. This basically shows you the version of your website which Google last viewed. This is a really good way of checking to see if some parts were not loading properly or were not present. If everything appears to be as it should be then at least you have eliminated one potential problem.… Read the rest

Pitfalls Of Business Blogging – What To Watch Out For While Blogging?

Blogging can be a great marketing tool, but every marketer should know how to avoid the pitfalls of business blogging. With the advancement of technology, every company gets very closely scrutinized and each of their moves is carefully analyzed. As soon as a new product or a service is launched, potential customers, competitors, business associates and clients put the company under careful observation. Business blogging gets a company noticed and has its own benefits as well as pitfalls.

Benefits Of Business Blogging

If used effectively, the pitfalls of business blogging can be avoided and the following advantages can be garnered:

• Business blogging is a great cost effective way to subtly market products and services, while keeping a tab on the advertising budget.
• It can help a company build a credulous reputation in the market and also create an overall favorable market-standing among potential customers, business associates, clients as well as competitors.
• It can help a business to keep in direct contact with its customers, wherein their valuable feedback can be used to upgrade and improve the business’ offerings.
• If used effectively, business blogging can help in improving the ranking of a business in Google searches, thereby helping to increase the number of direct hits eventually converting into sales.

Pitfalls Of Business Blogging

The following points, if administered carefully before starting up a business blog, can help avoid the pitfalls of business blogging.

1. Before starting… Read the rest