DB Graphic design

Training your Workforce to Deliver Top Quality Web Design Assignments

They say that the web design industry is a knowledge based business and I could not say it enough times to my team. Quite obviously a business which is knowledge based depends heavily, if not entirely on…yes, what you know. Today, more than ever, knowledge is power and this is particularly true of the web design industry. So what kind of training is required for a sound web design business company?

Start with the beginning. If you’ve decided to offer a comprehensive range of web design services you need web developers and web designers. Web developers are the guys who do the coding…the hard and tedious stuff, if you don’t like this sort of thing. Many web developers have attended web development training courses while many others have taught themselves web design and coding. Personally, I find the self taught web developers more creative and competent. Let’s say that the motivation is there to start with. So, to establish your web design business, you need a few good coders, whether they do php, asp or other web based programming language.

You also need some good web designers. First impressions count and sell products. No matter how good and smart your code, you need a good web design, the right look and feel to attract your customers and get the sales. True, some web designers are more gifted and talented than others. But do take time to review and share good web designs with your team. What better way to improve your in house web design skills than to go over some well designed web sites and learn by observing. Study each line, each shape and colour of the web design. Web design is about details. Train your guys to look for details in a web design. The thickness of a border, the right icons in the right place can make all the difference.

Quality training is another vital element of the training programme. Train your web designers to understand your web design customers expectations. Develop an eye for details. Customers get very nervous when their web site is going live. They believe that the minute the web design is published online the whole world is scrutinising it. So web design customers are very intolerant to quality flaws in a web design. Training is vital. Have a quality checklist and train your web designer to spot the obvious mistakes like broken links, misspelling, misalignment in the web design. Once a web design is complete, the web designer must go over the web site with the checklist and tick each item on the web site. While this sounds obvious and simple, you cannot underestimate training.

All this training takes time and if your web design production is busy and deadlines are tight, it will not get done. Yet, training is vital to your web design business. I recommend setting a date each month when training is done. You know which date it is each month so you can plan your production accordingly. Make time for your web designers to get together once a month and share their web design knowledge and tips to the team. Web design techniques are progressing constantly and web designers can find whole online libraries full of the latest resources. Encourage your web design team to go online, learn the latest web design trends and provide a set up with a date, time and place for a regular training to take place.

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Related Web Design Articles

If you compare the web 2.0 marketing with the conventional methods, you will find that the earlier methods were absolutely obsolete. Web 2.0 is an innovative and highly advanced method, using which would mean that you will have to discard all the old and outdated marketing notions. However, there are certain things that you need to keep in mind in order to ensure your success. Following are some of those creative concepts that will make sure that you get started in the right direction.

Your Target Audience Is More Important Than The Market

The basic concept of using the web 2.0 marketing in the most efficient manner is to value your target audience more than you value the market. Unlike the conventional methods of marketing, your primary focus here must be the customers instead of the market. Always remember that the business world of Internet is all about the audience. The online shoppers are different from the buyers in a brick-and-mortar shopping complex in a sense that they do not just want to come, buy and walk away. While they shop around, they want to be entertained, engaged, and enlightened. That is the reason why web 2.0 marketing prohibits you from considering your customers as a market entity. You have to think about them in terms of an audience.

Your Creativity And Imagination Are The Key

If the presentation on your website looks like an academic textbook, you cannot keep your audience entertained, enlightened, and engaged. It is very important for you to weave some imagination and creativity into the content of your website. The web content must be developed in a compelling way. The content must appeal to your audience’s senses. For example, the audio-video presentation is pone of the best techniques of web 2.0 marketing. It will unleash a powerful impact on your customers.

You Are Communicating With Real People

Just because you are not dealing with your customers manually does not mean that you do not need to communicate with them. An effective communication with your website visitors is the key component of successful web 2.0 marketing. You have to communicate through the content of your site. What is more, whichever method you use to establish communication with the audience, make sure that you are communicating in a realistic way. Keep the content short and to the point. Convey what you want to say in simple words but in a compelling manner.

Features And Logics Vs Experiences And Emotion

Always remember that on the web, products are not purchased because of the features and logics. In most cases, the online shopper makes its decision on the basis of experiences and emotions. That is the reason why web 2.0 marketing also focuses on adding the “feel good” attributes of emotional marketing.

Owners of a successful blog that has a large following may sometimes have the need to use guest bloggers. An example of when this practice may be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case the lack of blog updates may cause the blog to lose traffic so it would be prudent for the blog owner to make arrangements for a guest blogger or a series of guest bloggers to post new items during his absence. The blogger may also wish to announce the intention to use guest bloggers during this period of time to ensure loyal blog visitors are aware of the situation and that it is only temporary. This article will discuss aspects of using guest bloggers such as advertising for guest bloggers, selecting guest bloggers and compensating guest bloggers.

Advertising for Guest Bloggers

There are a number of locations where a blog owner can advertise for guest bloggers. Job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. Job boards for bloggers are frequently visited by experienced bloggers who are looking for new opportunities to blog for compensation. These bloggers may have specific experience with the subject matter of the blog or may simply be adept at creating interesting blogs on a variety of subjects. Job boards for freelance writers are another great option. These writers may not necessarily have experience blogging but they may have other writing experience that is useful. Blog owners should consider posting a detailed messaged specifying the type of work required and duration of the project and asking for clips from the writers which can be used to verify the writer’s skill level.

Blog owners may also wish to advertise for guest bloggers on message boards related to the subject of the blog. Visitors of this blog may not necessarily have writing experience but will likely be quite knowledgeable about the subject of the blog and therefore be capable of producing interesting and insightful blogs.

Selecting Guest Bloggers

Selecting a guest blogger should be done carefully to ensure the guest blogger is reliable and capable of producing articulate, informative and interesting blog posts. Blog owners who advertise for a guest blogger on job boards for bloggers and freelance writers should ask for clips demonstrating the writer’s ability to write blogs which are interesting and informative. When advertising on a message board for a guest blogger, the blog owner might want to consider using the applicant’s previous posts to evaluate his writing ability and knowledge of the subject matter. He should also consider the type of response the applicant’s message board postings typically elicit. This is important because it is a good indication of the type of response the blogs will elicit. Blog owners should also ask the applicants for references and should contact these references to obtain information about the bloggers work ethic and ability to complete projects.

Compensating Guest Bloggers

Blog owners should also carefully consider how they intend to compensate guest bloggers. This can be done in the form of financial compensation or through allowing the guest blogger to post a brief biography with a link to his personal website or blog at the conclusion of the blog post. The latter form of compensation is essentially free advertisement space for the guest blogger. The blog owner may also wish to compensate the guest blogger with a combination of money and free advertising space. Regardless of the method of compensation chosen the blog owner should discuss this with the guest blogger before work commences and should enter a written contract with the guest blogger which explicitly states the terms of the compensation to avoid disputes.

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